Born in 1880 in Normandy, Jean Patou was very impulsive and extravagant designer instinctively attracted to the world of fashion. In 1912 he opened his tailoring, couture house.

Jean Patou was famous for its knits, and invented the concept of sportswear creating loose, flowing shirts.

Its ultra modern and innovative designs granted critical acclaim as a fashion designer of haute couture and sportswear.

Although known for their couture designs, his legacy of perfume is a reflection of his temperament extravagant and demanding.

Each fragrance has its own history, and was usually related to current events.

Jean Patou was characterized by the pursuit of perfection and he wanted to transmit this through perfumes offering them to a new generation of women worldwide.