It's not black, it's not grey, it's not white, it's somewhere in between: it's freedom.

Off-White creates ideas. It's not a fashion house. It's a design company. That designs objects that people collect, wear and in some cases simply admire. Its inspiration is not consumption.

Some people are Off-White, but they don't wear Off-White. It's an art school, a campus for the community, a canvas for creativity. The street is the workshop and culture is the catwalk.

Virgil Abloh founded Off-White in 2012, he was an American fashion designer, DJ, producer and entrepreneur and CEO of the Milanese brand.