ACQUA DI PARMA
In 1916 in a small essence factory in the historic center of Parma, cultured and aristocratic town, "small capital" of the Italian art of living, master perfumers, gave birth to an unusually fresh, clean, soft fragrance compared to strong and intense perfumes popular in those years. Acqua di Parma Colonia. Since then Acqua di Parma has kept the best expression of Italian elegance, refinement and good living.
The Colonia legend is closely tied to the world of Italian tailors, the home of impeccable elegance, where class is expressed in prestige fabrics, perfect cuts, the sophisticated balance of muted colours and attention to detail. Down to the final and indispensable touch of class: a spray of Colonia before handing over the made to measure suit. A sensory hallmark of a style of dressing that is also a lifestyle. Colonia is the original fragrance that embodies classic elegance and long tradition.
VOYAGING INTO EMOTION INSPIRATION Sunshine, dancing breezes, shimmering water. Sometimes it's almost imperceptible sensations that provoke the purest memories and emotions. Blu Mediterraneo is a line of six fragrances conjuring up the energy, sun and colours of the Italian Mediterranean. The six legs of an ideal sensory journey through natural scenarios without parallel, a theatre where myth, art and culture meet in harmony.
NOBLE ITALIAN GARDENS INSPIRATION The gardens of Italy's old aristocratic villas are exclusive spaces where art, nature and culture live in peaceful harmony. Acqua di Parma interprets this universe and uses its most emblematic flowers to create a collection of female fragrances, 'Le Nobili'. They reflect tales of aristocratic femininity in a sequence of compositional masterpieces.
Note di Colonia goes back to Acqua di Parma’s origins, even in its choice of the original Colonia bottle, offering a lavish and spectacular rendering of it which is rare and precious. The stopper, bottle and presentation box are the flawless result of the most genuine Italian craftsmanship. A Collection which plays with different elements, as in a musical score, to create perfect harmony overall. Velvet, satin, crystal. Noble materials chosen with great care and considerable attention to detail for the packaging as precious as a treasure chest and for the bottle. Every detail, every element of workmanship, every finishing touch is made by hand through patient and precise actions. The allure of the fragrances and their perfect blending find their natural stage in the refinement of the packaging.
AN AUTHENTIC REFINED ITALIAN STYLE The quintessence of Italian style is revealed in small gestures, preferences and habits. It is an authentic, understated style, the hallmark of innate class, of which Acqua di Parma has been a flag-bearer the world over for almost a hundred years. The luxury of minor rituals is embodied in BARBIERE creations that perpetuate a rich tradition projected towards modernity. The act of shaving is a timeless grooming ritual to which generations of men have dedicated time and attention. This collection celebrates this ritual and will undoubtedly appeal to demanding men who pay increasing attention to their personal appearance and for whom a perfect shave is an unmistakable sign of an impeccable lifestyle. The style of Acqua di Parma's BARBIERE is akin to the style and refined atmosphere of an ancient Italian barber's shop.