In the early fifties of the 20th century, the desire to create something special and important emerged in a charming rural village in southern Italy - Sant'Elena Sannita. This enterprising spirit led the Durante family to Rome, the right place for dreams to come true. And thus they opened their first store devoted to luxury in personal care.
In 1996 the founders' grandchildren decided to give life to their professional passion, and created their own olfactory concept: PROFVMVM ROMA
The creation of unconventional smells related to their feelings, emotions, and the personal experience of breaking away from the current rules in the world of perfumes.
ACQUA DI SALE
ACQUA E ZUCCHERO
DULCIS IN FUNDO
Why NOTE DI PROFUMUM? Because it is eccentric and unconventional.
We do not do things better, we do them differently, and this has no limits! Two complementary lines that do not compete with each other. The fragrances are not inspired by an olfactory deja vu which connects us to a memory, but inspired by an "olfactory hallucination". This vision becomes an odour, a poetic concept, sometimes romantic, which expresses itself through a smell.
The communication which sustains and gives identity to this idea (action) is no more written, but something more visionary and immediate: an image. This is fast and dynamic, the expression of modernity and technique. Is a nonconformist and fearless collection. Direct. Essential. This is the result of a deep research, which gives birth to loyal fragrances, at the same time fast in the evolution.